The use of OLED display will soon extend beyond smartphones and TVs. Soon you will be able to see a clip or a mini-movie directly on the label of a bottle of Coca-Cola. We may not be there yet, but Coca-Cola Singapore has just laid the groundwork for the adoption of flexible OLED displays in the packaging of mainstream products.
As part of the marketing campaign around Star Wars: Episode IX, whose release is now imminent, the company has created 8,000 bottles with the image of Star Wars: The Rise of Skywalker representing both sides of the force: Rey and Kylo Ren.
The most interesting is the integration of an OLED display in these bottles, which makes them dynamic. The Laser Light Saber held by both characters can light up and go out when the user touches it. The display is accompanied by a tiny battery that allows it to turn on and off 500 times. OLED displays do not need backlighting, so they have the potential to be ultra-thin to the point of holding it on the label of a bottle.
No matter how many times these bottles will be thrown on the floor, there is no risk that the screen will break or stop working. Finally, if you have cracked on these bottles of Coca-Cola, they are sold as part of a quiz that is unfortunately only available in Singapore. Only 8,000 bottles are in play. Anyone who wants it cannot get it unless they are faster than others.